The town is noted by Catholics in Spain and Latin America as a place of veneration of the Virgin of Candelaria, the patron of the Canary Islands. The most prominent building is the Basilica of Candelaria, which includes the sculpture of the Virgin Mary (Virgin of Candelaria) and mural paintings. Also highlighted in the square, statues of the nine aboriginal kings of Tenerife.
In the times of the Guanches, the region was part of the menceyato, or kingdom, of Güímar. A cave is situated around Candelaria. The famous Festival de la Canción de Candelaria is one of the most important festivities on the island. It celebrated its 10th anniversary in 2005.